MasterClass – Diane von Furstenberg Teaches Building a Fashion Brand | 2.25 GB
Design Your Brand
In her 20s, Diane convinced a textile factory owner in Italy to let her produce her first designs. With those samples, she flew to New York City to build one of the world’s most iconic and enduring fashion brands. In her first online class, Diane teaches you how to build a brand. You’ll learn how to create a visual identity, build loyalty, stay true to your vision, and launch your product.
01 Introduction
02 Discovering the Industry
03 Developing Your Product – Part 1
04 Developing Your Product – Part 2
05 Product and Market Research
06 Building Your Brand DNA
07 Taking Your Brand Into The World
08 Connecting With Your Consumer
09 Using Social Media
10 Brand Extensions
11 Student Session: Catherine
12 Student Session: Danny
13 Diane’s Journey – Part 1
14 Diane’s Journey – Part 2
15 Mental Toughness
16 Diane’s Third Act
17 Bonus Chapter: Philanthropy and Giving Back
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